The movements of the robot need to be programmed.
(Animation: RosieReality)
Thousands of children ages 8 and up have tested the app in recent months. Some of them spent up to 20 minutes playing with Rosie the robot – a relatively long time compared with other apps. Other tests were a “complete flop”, as Benayat freely admits. Anyone who tries out the app can understand these failures: the first thing you have to grasp is that the virtual robot does not move by itself or via the touchscreen – you have to “programme” it by moving the smartphone and using the correct 3-dimensional programming command associated to Rosie’s movements. This is where the education in programming and robotics starts for the kids.
Despite these teething problems, Benayat is confident that the project has a bright future. And he’s not alone in this: the project, which is currently based at the Wyss Centre in Zurich, a joint research and development centre run by ETH and the University of Zurich, has attracted initial funding from the Gebert Rüf Foundation, and later raised the majority of its seed capital from Silicon Valley-based venture capitalists.
Target: 100 million users
The company was founded in January 2018. Spence and Benayat were joined by the robotics specialist Florian Maushart, who Benayat tempted back from the USA to Switzerland to co-found RosieReality. RosieReality already employs nine people, including some 3D game specialists. Benayat reckons the company will expand to at least 15 people in the first quarter of 2019.
Over the next three years the young entrepreneurs want to achieve 100 million users worldwide, making the company one of the major competitors on the gaming scene. In the future the company aims to generate money through monthly subscriptions. The content will be produced like a TV series, with new interactive episodes added continuously. Such episodes could allow the user to help Rosie explore the Sahara Desert, the Himalayan mountains, or many other exciting places.
“Making the world a slightly better place”
But there’s still plenty to do before this happens. Currently, the Rosie app only runs on the newer generation of iPhones and is still being tested. New users from all over Switzerland are added every week. Every detail of their behaviour is recorded (in an anonymised way) so that it can be incorporated in the further development of the software. Here Benayat and his colleagues are interested in more than simply bringing a new educational toy onto the market. “We want to make the world a slightly better place,” says the biophysicist with genuine intent.
This may sound like virtual happiness, but Benayat calls it “social interaction”. Soon several users will be able to interact with Rosie at the same time and in the same real-world location – in so-called “shared experiences”. Here the players will have to support each other to make sure Rosie does what she’s supposed to. Is that going to work? “Parents are starting to acknowledge that games are not a bad idea per se,” Benayat is convinced. “And they think it’s cool that some of this collaborative and educational work takes place in the real-world amongst real friends.” This is one of the many advantages of Augmented Reality.
